Important Note: AI-Crawling Article

This Article is NOT specifically designed for human visitors to read.
It has the main purpose of giving AI – especially ChatJFK – access to all the transcripts of published voice & video recordings, so it can use it to "speak in my voice".

Transcript

The intention, the big why? The idea behind the two way pricing? All right. Introduction, so this recording now adds. I'm recording this after the pricing strategy for the online courses, and I'm giving more context now, kind of why I came up with this. Like, what is the advantage? Where does it come from? So basically, it's the Yeah, understanding the spirit and the essence of the pricing, not only the functionality, basically. So this goes a bit deeper, and we will I obviously can't cover everything that flows into it, but basically the main question to be asked when it comes to fine, like to pricing, is, again, what is true, good and beautiful, like, what is in alignment with the universe? That's always the question I start with. And when we ask that question, then we will come up pretty fast with things that are not aligned. And I think a lot of people feel that around money, around pricing, like, as well, those people that are paying it, sometimes you just feel like an ah, something's wrong with that. Like, even though it might be cheap, something is wrong with that, even though it might be expensive, something's wrong with that. Like, how many times do you have the feeling of that actually feels, yeah, again, I'm using those words true, good and beautiful. This feels right. This feels just in alignment. And it's like, when you buy you don't have that. Usually, most people don't have that, as well, though, as well as those who kind of sell something, especially those who sell things that aren't where it's hard to put a price tag on your time, like art coachings. There's so many more examples, and the big context of that is the sacredness it takes out, like, money is a profane, yeah, profane kind of thing that equals everything out. So we have one equal measure for things that are not comparable. Like, how do you measure the worth of our time, soul, force and love that we put into things. Well, let's give it a number. It doesn't work, especially because it is different each context, like there is a different quality of of the potato grown in your own garden or in your neighbor's garden given to you as a gift versus a potato. You don't know who it grew, but bought in a supermarket. And there is this sacredness that we're losing the more we go into the world of money. And the long context is Charles book, Charles Eisenstein's book, sacred economics. And there's like two worlds he describes, and one is the gift world. That's where we come from. And when money was a token, earlier on, it was just nice, a nice exchange medium, but it has become more than that. And so in this gift world, like things are sacred, usually we don't replicate things that are just like, all look the same, all have the same functionality, but there's always some character to it. Like, if you make your own cup and you design it and you draw something on it that has life to it, and soul force, and there's no like you can't give that a number, and if you then give it to a person that means something to you, or you receive it from a person that is meaningful to you, then this is different. And so we are. We are depriving ourselves from those things that are most meaningful to us, that give us most purpose in life, that give us most connection to the universe, to nature, to others. And one big part of that, it's not only one but one big part of that is money, or at least it comes through in how money is used in our world, China, kind of, that's where it expresses that we have been so disconnected from the sacredness and sacredness, kind of, there's this uniqueness part to it, okay. And so I could talk about this for hours, and. Have fun talking about that for hours, and yet, let's transition so basically, that's where we come from. We're depriving ourselves. Money plays a big role, and it's like this one price for everything kind of thing, and it's fixed and it's it just doesn't work. That's not how the world works, basically, or how the universe works, live in general. And so we are basically just when we go with fixed pricing, let's say, for an online course, like we are not taking into account a few things that are, if we would look at it from a different perspective, really meaningful to us. And so do we take into account the financial situation of that person, and what the consequences are if they pay a high price for this course and then have less money to buy healthy food and buy instead whatever cheaper food that kind of hurts everyone in the whole world. Do we take into account that a person might have no money right now, but a lot of money later, and that they them taking that course would actually change their course of their the course of their lives, and they would become a more happy person, spreading love in the universe, serving other people, buying less things because they are more satisfied from within, they don't need to go into all those replacement habits. They bring more love to their family in their circle, and this expands from there, then they might be mentoring other people. Like do we know the ripple effects it can have? And then this person is not buying it because they just don't have enough money right now. That's what usually happens. And so, like, we can't even estimate the price. Oh, I'm putting it different here, because price now is a different, difficult word to use. We can't estimate the consequences that come along with those fixed prices. Like it's it's just not measurable, but there might be huge and we just there, but they're not present because we can't measure them. And so it's like, okay, let's forget about them. Price. Fixed pricing work fine, and people could send us an email and ask for a lower amount, and then we will think about it, but obviously you don't do that, because, like, where do you start doing that? And mostly they just say no, and then you you just don't do that, because it takes so much time. So we need to actively open the door for everyone. Because if it's not about us making money, but about making the world a more beautiful place, then it might be way more important than those people who actually don't have money, or would buy less food, or come from a third world country where there is low income rates take this course, than the person who can actually pay the money for it, and yet we will invest way more energy, and we will basically only open our doors to those who can afford it. But that's not the same as the right thing for the world. They're like two hugely distinct categories, like those who can afford it and those who kind of contribute or would benefit most from it in greatest service to the world. Like two categories, they're probably going they might be not related at all, and it's just like random, or if at all, it would be kind of totally flipped around. And so kind of this speaks for donation based pricing only. But then, of course, we come to the downsides of donation based page based pricing, which is, well, we can't plan with that. And so people might not create things anymore because they they are afraid that people are just going with donation based, because they get it for cheaper price, like those who actually would have the money but say, well, perfect. I can get it for free. Let's go with donation based, even though they would have paid a higher amount. And so this is one part. The other part is that we are conditioned. And so even like everyone is conditioned, we're conditioned in this money mindset, in some sense, like in the negative version now the unsacredness, basically. And so donation based pricing, a lot of people say only works, kind of, if everyone would. It only works in a perfect world, basically. And so there is some truth to that as well. And so let's see, kind of, what could be the yes and solution, like, what would combine those two? And especially, what. Would serve as a bridge from one to the other, because obviously, it's not about pretending that reality isn't there. This would be just like, let's set it up as we would set it up in a perfect world with only donation base. We actually don't even have donation base anymore, because people just share money freely. Everyone gets covered their own needs. The gift always naturally gravitates to the place where it's most needed, and it only needs to be start circling, but you don't even, you don't really give a donation for a specific thing, but you just want to support that person in general. And so it even detaches from a specific product that would be the perfect world. We could go into much more detail into the perfect world, but this would look so much different. Yeah, then we can imagine, right now, for a different that's for a different conversation. But, yeah, let's, let's like it's clear that we don't want to deny reality of what we are in this situation, where it is right now, where other products costs are priced that way, where people are used to that, where people don't even understand the donation based principles behind where we are, where we value things more because they are high priced and low price. Like, this is, this is a cognitive malfunction. It's just weird, like it's not rational, and it's also not right. It's just we're basically manipulated in some way so that that works, or that that is the case. And so that is reality, and we need to take that into account. But we also need to take into account where we want to move. What is the true, good and beautiful, what is the world we want to live in? And not say, well, that doesn't work. So let's just say with the fixed pricing, because that's that's the only thing that works in reality. So the question becomes, what is the bridge? What serves as a bridge from one to the other? And it's not a it's like a direction. What moves us more into the direction of that's the question. And actually, I'll pause here for a few seconds, because that's nice for everyone to consider. And that goes for everything. It's not about pretending we already live in a more beautiful world, or the perfect world. It's also not saying, well, that's reality. That's just more use it in this scenario, accepted, quote, unquote, in a sense of throw away the vision of where, how it could be, and like what serves as the thing that moves us in the direction without getting there. So the bridge example is actually not perfect, because it's not about going from one place to the other. It's just moving a bit more in the direction of the more beautiful. Okay, so when we reflect on that question, we will come up with something around awareness and consciousness, so that the change that needs to happen, or how we move in this direction, is something that people are aware, become aware of the costs of the fixed pricing, Like the consequences of that, how it deprives our life of meaning and value, how it could be much more beautiful in this more sacred world where we have more uniqueness and more connectedness and all those things and so basically, it has nothing to do anymore with the concrete product that we are talking about, with the concrete course that we are talking about, it's like a general, yeah, awareness raising consciousness kind of thing. And so how do you do that? Well, then you come up with something. Well, books would be nice, and courses on that, etc, etc. But who's going to read them? Who's going to take those courses? Well, those people already have the awareness. So it's actually not really working. If you take into account reality, it's like we are primed. We are living in this. We don't want to leave the comfortable known. And so this is, this is not going to actually reach those people where the collective consciousness actually shifts. Yes, a few of them, and it is valuable. But this is not the only thing. Like to create a course out of whatever I'm saying right now, for example. And so people like to get it into day to day interactions with people. It kind of just needs to come at those moments where they don't expect it, and where it's just like, oh, there's something new. And they get too used to that, and then maybe they whatever it was, vegan food. Like, at the beginning it was weird, like when the first vegan food came out for everyone, was like, Well, what is that like? Bucha. It, and then you got more and more and more, and you just get used to that. And you, you kind of, yeah, it's not a stranger anymore. It's a known kind of thing. And so it would be nice if more people did that along but not only just give donation based, because then, without the context, people will just use it in their old understanding and just say, Well, okay, perfect, cheaper. And so it hasn't you have used the donation base, and you might feel better that you don't play part in this fixed price abusing the world kind of thing. But actually, it hasn't improved the world at all kind of, quote, unquote, improved. It hasn't moved us towards a more beautiful place, because it hasn't changed anything around the awareness and consciousness of the people that just paid less, and so you became the doormat of other people paying less, but, yeah, without, without contributing to our evolution as a human species on a more deep, profound level. And so now with that perspective, look at look at the pricing strategy again, like there is this fixed price, so we are connecting to the people that are, which is basically everyone living in this old understanding. There's also this, well, there's fixed price, and there's the donation base. Well, that's weird. There's like, this moment of, Hmm, interesting. And I could it activates the part that within people that thinks, well, I could get it for cheaper, nice. You click on it, but then you realize, oh, that's not what I thought it would be. You need to commit to pay, not to pay something. You need to commit to the process and to say that you will actually later on pay what is right? Oh, well, that's responsibility. I don't want to take responsibility Well, we do want to take responsibility for the world. Otherwise, we'll end up where we end up. So people are confronted with this gap of responsibility that they take for themselves, for their lives, for the whole world. In this very moment, it's like, oh, I have the choice. Oh, but I need, Oh, okay. I cannot just say, or I would need to actually lie and be really untruthful to say, well, I earn $100,000 per month. What? Yeah, let's say that. But I'm only paying $55 for this course, because I want to get it as cheap as possible. Hmm, is that the true good and beautiful? Is that right? It's nice from an egoistic perspective. But is that right? And so suddenly you get confronted with the question that you have never been confirmed. Never been confronted with or very, very rarely. And of course, this question is also relevant for everything else they do in every every other aspect of their life, like, is it the right thing to have this job, versus, is it a nice order, well paid, or whatever? Like, it kind of plants the seed for a question that is truly meaningful and truly serving our world and life. And it just comes at a place where you don't expect it. And so even just being at that place, it always has had its impact. So even if everyone goes back to the fixed price and nothing has changed on a surface level, everything has changed. Everything has changed. There's a seed that has been planted, and if the same person might come in touch with a donation based product in a week or two, or in two months or in two years. Suddenly, they might choose the option of, okay, let's go with the donation version. But they only did so because they had encountered it before, and the plan the seed had been planted before. And so realizing that, well, the more courses, for example, do that, the more artists do that, the more effect it will have, and that no one is doing it yet that way. So we, with our coursing, might be the first and we might not be the one benefiting from it. And it is not about us benefiting from it. It's about doing the right thing and playing our role in service to the world. And our role in service to the world, in this case, is to have a kind of pricing that is actually works at this intersection. As this, at this bridge point as this, at this kind of point where we are still in touch with how reality is, how people's minds work, how our conditioning works, how the whole system works with money and how more beautiful world could look like, like this vision, and we're playing at this intersection. We're moving towards a deeper understanding. And then obviously a person who goes with donation based version commits at the beginning before, like when, before applying the discount or the coupon, commits to investing the time into this deeper understanding. So you see what happened is like we're kind of combining, or coupling the two. We are coupling the impulse for people to get it as cheap as possible with the need of the world that all the people get this consciousness and understanding around how money and the world works. So they don't want to get it as cheap as possible anymore, but they want to do the right thing and maybe pay more for food because it's the right thing, and for the handmade things versus the cheap plastic stuff. And so basically, what we're doing is you have this fixed price, okay, old version, and then you get this you can get it cheaper, if you're willing to let that penetrate your consciousness, to put those perspectives, and so this is like an ah, because it's funny that like speaking about this right now, and I haven't actually, I Just came up with this concrete perspective. This wasn't I hadn't planned saying that. It just came out, and this clarity just came through. That is kind of this coupling. Because there is this part of, oh, I want it cheaper, but also, no, I want to stay in this old way of doing things, because otherwise I don't even want it cheaper anymore. And that's like, I want it cheaper, but if I let that penetrate my consciousness, I don't want it cheaper anymore. It's like there's a paradox at work at life. And paradoxes at work are basically what is needed, because it breaks out or it breaks the shell of our current understanding of the world, or of ourselves or whatever. And then something new can grow. And so before something new can grow, the old thing has first to be, or at least to truly grow like it starts growing beneath the surface, like the the baby chicken is within the eggshell at the beginning, and it already grows, but at one point it needs to break out. And so this is what is happening. This is why this pricing approach is for me at this time, at this time of our society, of our world, that what is needed, we don't need just a free donation based thing that would be nice later on, but what we need right now is something that kind of breaks this common understanding, or at least opens it up, opens new perspectives. Plants new seeds, even if it's seeds that we plant beneath a kind of concrete street like street out of concrete, because, like, if you don't repair that even there. Over time, nature breaks through, the concrete is going to break, and then suddenly there come plants and trees like through every street, like, if you see a street is old enough, you'll see that. And maybe we're just planting the trees beneath the concrete of the world, of our current limiting understanding of how things are. Maybe that's all we do, but that's worth it, but maybe we are also giving the last break to an eggshell that now breaks open and this beautiful organism that was basically caught until that point. It was a safe container. It gave them safety, but it was also limiting. They have been in there too long, and so it was starting to deprive their soul because they didn't have enough nutrients anymore, and they were outgrowing, but the eggshell wasn't broken yet. Dollars. And so this is what helps to basically break that eggshell, and now this beautiful organism can actually grow out there in the world. And so this is the intention with this pricing strategy. The pricing strategy has nothing to do with earning the most money, even though I think that will be a by product, I think this will also turn out to be the financially most efficient one, because we will not lose anyone, or almost no one who would have gone with the fixed price anyways. They are just there anyways. But we also add those who pay more than the fixed price, even that we put on now there is this option, because they got trusted, and now they trust back, and they are receiving all the content in a different light, because there's already trust. They're willing to give back more. And we are taking in those people who, well, first, cannot afford it at all, but a smaller version, they can without losing though, the other people that would have still paid the fixed price, the high price, without everyone paying low. And we're also including those who are, in general, willing to pay a high price, but they don't have the money just right now where it's just not a fit, and so they will still start, and then, once they receive their money, whatever for whatever reason, they're willing to pay. And so I am, I'm really, really confident, actually, really confident, that this way of pricing is also more effective, more efficient and effective in the materialistic how much income do you generate? Sense while it does so at no cost of reinforcing this old way of how things work and money and not sacredness and fixed price on the opposite while, like it, has this benefit, while helping us move towards a more beautiful world, and playing its part, planting those seeds, helping to crack those egg shells, like it's for me, it's an obvious win, win situation, like everything works with that. And the only price, quote, unquote, we pay is that it takes more time and effort. It takes more time and effort to set it up that way. It takes more time and effort to communicate with people around that so it does come at a price. It does come at a price. For sure, it's not the easy way, it's like it's not the easy way, but it's the right way. You and that's what we're aiming for with everything we do. And so we also aim for that with the pricing. So.